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Raw sable by Iwateya

SOFT TEXTURE SENBEI, MUNCHY SO ADDICTIVE.

A company called Komatsu seika runs senbei shop, Iwateya. They make various types of senbei that are welcomed worldwide.

From typical to unusual (in terms of senbei tradition), the variety covers the whole ground.

In Iwate prefecture, most typical senbei is called "Nanbu senbei". It has fairly hard texture and added peanuts, walnuts, and sesame. Iwateya, of course, makes the typical ones and they are lovable.

But hey, that's not the only one you might want to try.

生南部サブレ, nama nanbu sable, choco

Nama nanbu sable, choco.

Price: ¥712

Nama (raw) sable is very soft textured senbei with chocolate filling. (In Japan, a word "nama" is often used for soft texture sweet.) Very soft dough has similar flavor to sable, and filled chocolate sauce is mildly soft.

生南部サブレ, nama nanbu sable, zunda

Nama nanbu sable, Zunda.

Price: ¥712

Zunda is a filling made of "Edamame". Sweet zunda filing fragrant of fresh edamame.

まめごろう, mamegoro, peanuts senbei, iwateya

Mamegoro, (Peanuts).

Price: ¥594

7 pack. Roasted and crispy peanuts is mixed with sweet cookie texture senbei dough.

たまねぎ煎餅, tamanegi senbei, onion

Tamanegi, (Onion).

Price: ¥594

7 pack. Dried onion chips and sesame with nanbu senbei.

林檎煎餅, ringo senbei, apple

Ringo senbei, (Apple).

Price: ¥594

6 pack. Dried apple chips with nanbu senbei. Crispy senbei texture and sour sweet apple flavor.

納豆煎餅, natto senbei

Natto senbei.

Price: ¥594

6 pack. Freeze-dried natto with nanbu senbei. Healthy natto is faintly soy sauce flavored.

チョコバナナ, choco banana senbei

Choco banana.

Price: ¥622

10 pack. Coockie texture senbei dough is chocolate and banana flavored. Cashew nuts are mixed.

 

Where to buy: "Iwateya"

Main shop.

Address: 41-1, Maeta, Ishikiridokoro, Ninohe city, Iwate

Open hours: 9:00 to 18:00

Closed on: 1st January

Nihone Nicoa shop.

Address: 25, Araya, Maisawa, Ninohe city, Iwate

Open hours: 10:00 to 20:00

Closed on: 1st January

Morioka Fesan shop.

Address: 1-44, Morioka ekimae dori, Morioka city, Iwate

Open hours: 9:00 to 21:00

Closed on: Irregularly twice in a year

Annex Kawatoku shop.

Address: 4-1-50, Midorigaoka, Morioka city, Iwate

Open hours: 10:00 to 19:00

Closed on: 1st January

Sendai Espal shop.

Address: 1-1-1, Chuo, Aoba-ku, Sendai city, Miyagi

Open hours: 10:00 to 20:30

Closed on: 1st January, One day each in Feb and Sep

Shin Aomori station shop.

Address: 140-2, Takama, Ishie, Aomori city, Aomori

Open hours: 9:00 to 20:00

Closed on: no holiday

Miharuya shop.

Address: Basement, Miharuya, 13, Jusannichimachi, Hachinohe city, Aomori

Open hours: 10:00 to 20:00

Closed on: no holiday

Iwateya official site.

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